EAN: 6942147457771

Model Number: 50U7QFTUK

Use Alexa to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills.

Alexa built-in

For fast-paced action or sports games, input lag of less than 20ms ensures quicker reaction times can be replicated onscreen so you can stay ahead of the competition.

Boost your chances of winning with Game Mode.

Personalised, intuitive and smart, access all of your favourite entertainment and built-in apps from the likes of Netflix, Prime Video, YouTube, and Freeview Play. The newly designed launcher view lets you customise apps based on your needs and with Spotlight Guide you can preview recommendations and must-watch shows or movies by app from the home screen. Search across your TVs apps at once with Global Search whilst One Touch Access lets you access your favourite TV apps in one click.

VIDAA U. It's all about U.

Advanced real-time AI scene optimisation and powerful picture processing delivers new levels of colour, contrast and detail for lifelike picture quality.

Amazing picture realism with Hi-View Engine.

Supporting the current industry standards for High Dynamic Range of HDR10 and HLG, detail in the darkest areas of a picture aren't lost whilst bright areas don't blow out.

HDR10 & HLG

Inspired by cinema technology, highlights are up to 40 times brighter and blacks 10 times darker than standard dynamic range, resulting in vivid, lifelike images.

Dolby Vision™

Dynamic metadata ensures every frame is adjusted to get closer to the director's vision. Brightness, colour saturation, and contrast are adjusted scene-by-scene achieves amazing image precision.

HDR10+

Dolby Atmos® puts you inside the action with bigger, more encompassing sound that fills your room - even overhead - to immerse you in your entertainment.

Dolby Atmos. One giant leap for surround sound.

Direct Full Array Local Dimming lets you experience remarkable contrast levels with independently controlled dimming zones, enabling pinpoint detail in darker scenes and stunning brightness.

Full Array Local Dimming. Subtle shades, astonishing detail.

Get closer to reality and experience a wide colour gamut of up to 100% (typical value) under the DCI-P3 standard for smoother gradients and more vivid and realistic reds, greens and blues.

Over a billion colours with Quantum Dot Colour.

Get closer to reality with the Hisense U7QF ULED TV with Quantum Dot Colour, delivering over a billion true-to-life colours. Direct Full Array Local Dimming utilises independently controlled dimming zones for added precision. Bring the true cinematic experience home with HDR10+ and Dolby Vision™ support, plus immersive sound by Dolby Atmos®. Hisense’s new VIDAA U4 Smart TV OS lets you enjoy all your favourite entertainment from Netflix, Prime Video, YouTube Freeview Play and more, and control your TV using voice with Alexa built-in.