LG OLED77B16LA 77 Inch OLED 4K Ultra HD Smart TV

SKU: 664410787
LG OLED77B16LA 77 Inch OLED 4K Ultra HD Smart TV
LG OLED77B16LA 77 Inch OLED 4K Ultra HD Smart TV
LG OLED77B16LA 77 Inch OLED 4K Ultra HD Smart TV
LG OLED77B16LA 77 Inch OLED 4K Ultra HD Smart TV
LG OLED77B16LA 77 Inch OLED 4K Ultra HD Smart TV
LG OLED77B16LA 77 Inch OLED 4K Ultra HD Smart TV
LG OLED77B16LA 77 Inch OLED 4K Ultra HD Smart TV
LG OLED77B16LA 77 Inch OLED 4K Ultra HD Smart TV

LG OLED77B16LA 77 Inch OLED 4K Ultra HD Smart TV

SKU: 664410787
Regular price £2,591.99
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EAN: 8806091152244 Model: OLED77B16LA

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.

Voice Command. Your central hub of convenience.

The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in voice control provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites.

New Magic Remote. More like a magic wand.

The newly designed home screen shows personalised content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.

New Home. Welcome to your new home.

LG ThinQ is here to maximise your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

AI ThinQ. Think you know smart? Think again.

LG OLED TVs are officially eco-friendly. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.

Eco-friendly OLED. Caring is in our nature.

LG OLED TVs have been certified as flicker-free, low blue light displays that pose no photobiological hazard to your eyes. Unlike LED TVs, which flicker and emit of lot of blue light. So sit back, relax, and enjoy the view.

Partnerships with Game Industry Leaders. An unbeatable combo.

LG OLED TV is designed for next generation consoles, boosting your competitive edge with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.

OLED Gaming. Swift response for faster gaming

LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.

HDR 10 Pro. Get the full range of enjoyment.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

FILMMAKER MODE™. The director's vision brought to life.

Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.

Dolby Vision IQ & Dolby Atmos. Awe-inspiring drama to every genre

Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform.

Entertainment. Home to all your favorites.

LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels deliver movies as the director intended.

OLED Cinema. Sharp picture for more immersive movie.

Picturesque works of art aren't just for walls anymore. The Gallery Stand gives you the freedom to place your TV out and turn your home into a gallery.

Gallery Stand. Designed to stand out.

LG OLED TV’s world-leading technology becomes even more incredible when you experience the unimaginably thin and light design. Your OLED TV will merge seamlessly and elegantly into any room of your home, enabling the brilliance of OLED wherever you want it.

OLED Design. Slim design for more stylish space

If you're looking for the pinnacle of TV experience, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want a TV to be.

LG OLED TV. A view found nowhere else.

Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.

100% Colour Fidelity. OLED passes with flying colours

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

Infinite Contrast. OLED puts LED in the shade.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.

SELF-LIT PiXELS. 100 million reasons to love OLED.

The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

What makes OLED unlike anything else?

LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

Eye Comfort Display. Low blue light for more comfortable viewing

LG OLED TVs are safer for you and the environment than LED TVs. Because OLED uses self-lit pixels, it's more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognised as eco-friendly with reduced risk of hazardous emissions.

LG OLED. We care about the bigger picture.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimise the sound by genre for a more immersive experience.

AI Sound. Sound turned up to pro.

Using a vast database of over one million visual data points, the deep-learning algorithm recognises content, removes noise, and optimises picture quality.

AI Picture. This is what pro looks like.

At the core of LG OLED TV B1 is the a7 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyse and optimise content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

?7 Gen4 AI Processor 4K. Brains that will blow your mind.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

Bluetooth Surround Ready. A clear home advantage.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

Sports Alert. Never miss your team play.

Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

OLED Motion Pro. You've never seen movement like this.

LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound is enhanced by the smoothest motion so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

OLED Sport. Smooth motion for more realistic sport

Game Optimizer puts all your game settings in one place. It automatically adjusts the picture to optimize graphics no matter what type of game you're playing. You can also toggle both NVIDIA G-SYNC and AMD FreeSync technologies so all your games are clearer and smoother with less lag, stutter, and tearing.

Game Optimizer. Unseen levels of control.

LG OLED unleashes the full potential of next generation consoles - and heightens your gaming skill. Boost your competitive edge with HFR, VRR, ALLM and an incredible 1ms response time. See every detail in stunning pixel-perfect 4K resolution, HGiG, Dolby Vision and Dolby Atmos. OLED TVs come loaded with HDMI 2.1, FreeSync, G-Sync, Game Optimiser, eARC features as well as easy access to Twitch on LG’s webOS smart platform.

The Latest Gaming Specs. Play at the highest standard.

LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSync™ Premium certified TV. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.

    • Voice Command. Your central hub of convenience.
    • New Magic Remote. More like a magic wand.
    • New Home. Welcome to your new home.
    • AI ThinQ. Think you know smart? Think again.
    • Eco-friendly OLED. Caring is in our nature.
    • Eye Comfort Display. Low blue light for more comfortable viewing
    • LG OLED. We care about the bigger picture.
    • AI Sound. Sound turned up to pro.
    • AI Picture. This is what pro looks like.
    • ?7 Gen4 AI Processor 4K. Brains that will blow your mind.
    • Bluetooth Surround Ready. A clear home advantage.
    • Sports Alert. Never miss your team play.
    • OLED Motion Pro. You've never seen movement like this.
    • OLED Sport. Smooth motion for more realistic sport
    • Game Optimizer. Unseen levels of control.
    • The Latest Gaming Specs. Play at the highest standard.
    • Partnerships with Game Industry Leaders. An unbeatable combo.
    • OLED Gaming. Swift response for faster gaming
    • HDR 10 Pro. Get the full range of enjoyment.
    • FILMMAKER MODE™. The director's vision brought to life.
    • Dolby Vision IQ & Dolby Atmos. Awe-inspiring drama to every genre
    • Entertainment. Home to all your favorites.
    • OLED Cinema. Sharp picture for more immersive movie.
    • Gallery Stand. Designed to stand out.
    • OLED Design. Slim design for more stylish space
    • LG OLED TV. A view found nowhere else.
    • 100% Colour Fidelity. OLED passes with flying colours
    • Infinite Contrast. OLED puts LED in the shade.
    • SELF-LIT PiXELS. 100 million reasons to love OLED.
    • What makes OLED unlike anything else?

Screen Size 77 inch
Screen Technology OLED
Screen Resolution 4K UHD
Refresh Rate 120Hz
Colour Black
Brand LG
Energy Rating G
Type Television
Dimensions With Stand: H 104.3 x W 172.3 x D 27 cmWithout Stand: H 99.3 x W 172.3 x D 5.5 cm
Weight With Stand: 30kgWithout Stand: 26.7kg
Resolution 3840 x 2160
3D Ready No
Smart TV Yes
Digital Tuner DVB-T2/T/C/S2
Curved Screen No
Connectivity 4 x HDMI (2 x 2.1)(2 x 2.0)(eARC HDMI 3)3 x USB1 x CI Slot2 x RF In1 x LAN1 x SPDIF (Optical Digital Audio Out)1 x Headphone out1 x Line out
Wireless Connectivity Yes
Audio 2.2 Ch 40WDolby Atmos
Annual Power Consumption 160 kWh per year
Accessories Included Magic Remote
HDR Cinema HDRHDR10 ProHLG
Wide Colour Gamut Perfect Colour
Operating System LG webOS
VESA Wall Mount 400 x 200

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