Thanks to AI sound, you can listen to everything on The Frame like never before. You’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as The Frame adjusts to the background noise in your room.
Catch every word - Active Voice Amplifier (AVA)
The Frame automatically adjusts its brightness and contrast settings so you get a natural-looking picture even as lighting changes. Just sit back, relax and let The Frame do the work for you.
Surroundings change, picture stays pristine - Adaptive Picture
When you’re in the room, the Motion Sensor detects your presence and turns the screen on, so you can enjoy your favourite art while you’re there. When you leave, it turns off into standby mode to save energy.* Motion sensor operates when turned on in Art Mode. Performance may vary depending on lighting condition.
Senses your presence - Motion Sensor
The revolutionary Q-Symphony technology synchronizes QLED TVs and Q-Series soundbars to create a breathtaking home theater soundscape.*Soundbars are sold separately.
With OTS, sound moves more dynamically than ever as it follows an object's movement on screen for a completely lifelike, three-dimensional sound experience.
Object Tracking Sound
Effortlessly mount The Frame flush against the wall using the Slim Fit TV Wall-Mount, then let it blend beautifully with your home. With One-Near Invisible Cable for all your connections, you won’t have to worry about cable management. So wherever you place your TV, nothing will get in the way of your striking view. You can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard or cabinet.
Slim Fit Wall-Mount in-box + One Near-Invisible Cable with One Connect Box
Ambient Mode+ lets you change what you see on-screen. Set it up so the time, weather and news headlines are waiting for you every time you look over. Or have The Frame match the surrounding wall’s colour and pattern to virtually blend in. It's all up to you.
Remove the big blank screen - Ambient Mode +
It’s easy to style The Frame to work with your taste, space or simply the artwork on display. There’s a range of interchangeable bezel colours* and designs to choose from to customise your TV to your style. As they’re magnetic, it’s easy to swap them whenever you fancy a change. Go ahead, the choice is yours. *Each customisable bezel is sold separately.
Turn on The Frame and enjoy the kind of brilliant display you’d expect from a QLED 4K Samsung TV. With 100% Colour Volume*, everything you watch is brought to life like never before. Thanks to Quantum Dot display technology, you'll experience over a billion true-to-life colours that'll look just as as impressive ten years down the line.*100% colour volume measured to DCI-P3 standard, certified by VDE.
Make a statement with a TV that always looks beautiful. Because it looks like a real picture frame, Samsung The Frame TV enhances the surroundings, wherever it is. Slimmer than ever, it's a truly jaw-dropping TV with no distracting cables that's designed to blend beautifully into your home. Its big screen offers a grand display for art, making it a striking sight—on or off.
Modern Frame Design
Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Access over 1,400 beautiful works of art from world-renowned institutions on the Art Store* – spanning the classics to the contemporary - to find the perfect piece that matches your mood and the occasion. And with fine-tuned recommendations, it’s never been easier to find what you love, collect your favourite pieces, and curate your very own art exhibition. Or showcase precious moments by uploading your own photography. You can even create your own masterpieces by customising the presentation of your art and photos with a range of layouts. *Separate Art Store subscription required.
Art Mode (with Art Store)