Quantum Processor 4K (4K AI Upscaling, AI Sound, Adaptive Picture)

Imagined by award-winning designers, Ronan and Erwan Bouroullec, Samsung The Serif TV has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf. Like a one-of-a-kind piece of furniture, it doubles as a shelf for an added experience.

Serif Design by Bouroullec

With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place at the touch of a button. Discover our easy-to-use and to-customise Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations.

Smart Calibration (with SmartThings)

Brilliant viewing, no matter the time of day. Sit back, as The Serif automatically adapts brightness and contrast to give you a pristine 4K picture. Plus, the new EyeComfort Mode feature even readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes. Let your TV do the work for you, so you can relax and enjoy the content you love.

Adaptive Picture

Smart TV powered by Tizen

Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action – all without the need for extra speakers.

Object Tracking Sound LITE

No more blank screen ruining your home décor when The Serif is switched off. Samsung Ambient Mode+ turns it into a digital, glare-free canvas. Better still, you can choose from two exclusive patterns in a striking leaf or textured fabric design – both exclusively created by the Bouroullec Brothers for The Serif TV. Plus, the new EyeComfort Mode feature even adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.

Serif Ambient Mode+

If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, it’s flexible enough to work with your home too.

Elegant Stand

Just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV via Bluetooth. Then when you want to hear your favourite tunes through The Serif’s built-in TV speakers, you’re good to go.

NFC on TV

Turn on The Serif and enjoy the kind of brilliant display you’d expect from a QLED 4K AI Samsung TV. With 100% Colour Volume**, you’ll enjoy colour the way it was meant to be seen. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line – in fact, we guarantee it***. So with all your content upscaled to glorious 4K Ultra HD detail, and over a billion cinematic colours calibrated with the Samsung SmartThings app* – all you have to do is sit back, and let The Serif TV breathe new life into everything you watch.

QLED 4K Technology

Finally – catch all the action and see every glorious detail, without the glare of the sun or the lights in your room getting in the way. Samsung’s state-of-the-art Matte Display absorbs reflections, so even in bright light, you'll experience the brilliance of watching everything in truthful colour and incredible glare-free 4K detail*. So go ahead, watch the midday match or lose yourself in a midnight movie – without distractions.

Matte Display

Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit anywhere in your home – even standing right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home.

All round 360° Design

Disney Plus Promotion is redeemed from Samsung and not Costco Wholesale UK Ltd. To claim this subscription for your purchase between the Purchase Period: 01/03/2023 - 31/01/2024, Participant must retrieve their Disney+ Code from the Samsung Promotion app found on the Smart Hub on their Promotion Product device and access the offer on https://www.disneyplus.com/redeem .Claims must be made by 31/01/24. Applications made after this date will not be eligible for the promotion and will not be honoured by Costco Wholesale UK Ltd. Full terms are available from the manufacturer on their website: (https://www.samsung.com/uk/tvs/smart-tv/disneyplus/). For further assistance please directly contact the manufacturer.

Please note: Some apps and services, including tuner, are only available in the UK. Smart TVs are run by third-party content. These third-party providers reserve the right to delete or stop supporting any apps or services at any time. Some apps and services might not be accessible right away and might need a firmware update to become accessible. Costco's warranty does not cover the availability or fees associated with running apps.

Model Number: QE65LS01BGUXXU

Spend less time searching and more time watching. Universal Guide recommends the latest and trending content, from streaming services, meaning you can watch more of what you love. All your favourite entertainment in one place – your Samsung Smart TV.

Content Discovery (Universal Guide)

The SmartThings mobile app helps you quickly set-up your TV. Automatically connect to Wifi and login into your accounts with simple, seamless smartphone connection. Plus, you'll unlock great features such as Screen Mirroring, a TV Remote Control, and more**.

Easy Set Up and Control (with SmartThings)

Samsung TV Plus is Samsung’s free ad-supported video service*, that offers instant access to top news, dramas, entertainment and more – free TV, with no subscription, no sign-up, no additional device, or credit card needed. It has a wide variety of channels ranging from movies, entertainment, sports, news and children’s channels. Available on all Samsung TVs, 100% free.

Samsung TV Plus

Elevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from apps including Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3, Openfit and Brooke Burke Body. Plus, the Smart Trainer* feature will help you master your workouts and track your stats for a healthier life.

Samsung Health

Ready to upgrade your home office setup? Samsung Smart TV lets you access your office PC remotely from your TV and use the large screen to multitask with ease – with a connected mouse, keyboard, and PC*. Do more, at once, all from the comfort of your home.

Workspace

Control all the devices in your connected smart home system through your Samsung Smart TV. From game consoles and set-top boxes, to Bluetooth speakers and 1000s of smart devices, Samsung Smart TV gives you simple control at the touch of a button*. With SmartThings built into your Samsung TV, you can monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.

Connected Living (with Built-in SmartThings)

Run all your video calls through your Samsung Smart TV*. Whether you're working from home or keeping contact with your loved ones, it's never been easier to connect and stay in touch – all from the big screen using the Google Duo app.

Video Call Apps

Never miss another moment of the action with the ultimate gaming TV setup. Your Samsung TV lets you play at wide 21:9 and ultrawide 32:9 aspect ratios, so you can bring the best out of your large screen TV and next-gen console. A wider screen means more detail, more depth and, of course, more fun. Plus, the advanced Game Bar lets you quickly adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag, splitting the screen or zooming in—so you can seize winning control.

Game Bar 2.0 & Super Ultrawide GameView

Screen burn is a permanent defect on the TV display that is caused by having static images on the screen over a period of time: sometimes even as little time as one hour. Static content that might cause this could be channel logos, news tickers, black bars from movies or head-up displays on games. Only Samsung offers a 10 year screen burn warranty.* QLED TVs are composed of inorganic material that provide consistently bright and vivid image quality for years to come.

10 year Screen Burn Warranty

Like a symphony orchestra, your Samsung The Frame TV can collaborate in synergy with your soundbar to deliver amazing surround sound. A simple system that has the ability to work in perfect harmony, by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. Take your audiovisual experience to a whole new level of immersion – all without any complicated set-up. Exclusive to Samsung.

Samsung Q-Symphony

Keep your coffee table clutter-free with a universal TV remote control linking to your every device. As it’s solar-powered, this all-in-one energy-saving remote charges on indoor light – and preserves its charge thanks to RF (radio-frequency) power harvesting. So you can say goodbye to disposable batteries. Plus, it's also been consciously crafted from eco-friendly resin, so you're helping support a more sustainable future.

SolarCell One Remote (White)

Bixby, Alexa, Google Assistant – they're all built-in to your Samsung Smart TV. Control your TV using your favourite voice assistant and discover all the useful things you can do. Ask it to change the volume, find that new series, bring up the photos from your holiday, or check on your connected devices in your smart home. The possibilities are endless – all you need to do is ask.

Multiple Voice Assistants | Bixby, Alexa and Google Assistant on TV

Use the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds.

Get ready to perform at your peak with AMD FreeSync Premium and VRR delivering ultra smooth, stutter-free gaming on your big screen*. From those high-octane car races to that thrilling dungeon chase, QLED TV and HDMI 2.1** work in perfect synergy with next-gen consoles to deliver ultra-high 120Hz tv refresh rates and ultra-low input lag. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth, lightning quick, immersive 4K gaming. See epic moments in game-changing detail, with no screen burn worries – guaranteed***.

Get ready to perform at your peak. Engineered for the most immersive and responsive experience, Samsung QLED TV makes super smooth, ultra crisp HDR gaming on a big screen a reality thanks to AMD FreeSync Premium Pro and VRR*.

Motion Xcelerator Turbo Plus & FreeSync Premium

Never miss another moment. With Multi View, you can play your mobile content alongside the TV program, all at once, on the same screen. Simply cast your phone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie.

Multi View

Go from watching your favourite show on your mobile device to watching on The Frame TV with a bigger screen.* With Tap View, simply tap your phone anywhere on The Frame to cast your mobile screen to the TV – that’s all it takes.** You can also mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.

Mobile Mirroring (Tap View, AirPlay2, SmartThings)

Want to see exactly what’s lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? Finally, experience incredible picture detail with vibrant colour and brightness. Thanks to Adaptive HDR10+, you’ll enjoy incredible picture detail in every movie – just as the director intended.

Quantum HDR powered by HDR10+

Thanks to AI sound you can listen to everything on The Serif TV like never before. It analyses the acoustics in your room and automatically adapts to any background noise, so you’ll never miss what your favourite characters are saying – even over the hum of the vacuum. Your TV also adjusts the audio depending on what you’re watching. So you’ll really feel as if you’re in the stadium, or hear the action from that movie closing in from all directions. But that's not all – no matter where it's placed in your home, QLED outputs sound that's tailored to your space.

AI Sound (SpaceFit Sound, AVA, Adaptive Sound)

Sit back, relax, and discover just how smart an AI TV can be. From the nightly news to that classic movie, this processor automatically adjusts the brightness and upscales the resolution of everything you’re watching to glorious 4K Ultra HD detail- even if it's not been filmed that way. Plus, smart AI audio perfectly adapts to what’s on screen and overcomes the background noise in your room.